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last update : 22/03/2017

Certified Knowledge Specialist - Social KM



Certified Knowledge Specialist - Social KM
Collaboration and Community Management Techniques for Improved Performance

Delivery: Online "KM Foundation" program + 2-day "Master Class" in Social KM.
Public classes are delivered in London, UK, and available worldwide as a private class.


Collaboration drives success. But who's driving the collaboration in your organisation? Learn how to take the lead in building a Social KM culture through Immersive Training from a Global Expert.

It is a well-researched and documented fact that 80% of what we know about our jobs is in our heads and only 20% of that knowledge is codified in any form. This is the specific challenge that Social KM seeks to address. Social KM provide the means and the context for people to easily share at speed what they know and like, to locate expertise and to grow the company knowledge base in an natural, organic way that delivers far greater value and meaning than traditional databases and folder structures.

Put another way, Social KM is like an ubiquitous 'water cooler' moment, a place where people and ideas meet independent of location of job role but driven by defined business objectives.

And the big win on offer? The creation of a living, breathing company 'playbook' that exists independently of the people who have contributed to it.

Today there is an increasing business imperative to deliver Social KM and its attendant Collaboration Culture in organisations globally.


Who Should Attend?

Ideal for anyone tasked to lead or refresh a Collaboration strategy.

Participants range from line of business user to HR leaders, IT experts, and from newcomers to seasoned practitioners, project managers to executives, public/private sectors, and just about everyone in-between.

The Social KM Course Context

The role of the community manager plays a crucial role in achieving your organisation's knowledge sharing objectives. Collaboration and engagement fuel the success of knowledge management in every organisation. The development and management of a collaborative culture and social KM communities is essential to accelerating internal collaboration and knowledge sharing.

In order to achieve these objectives it is essential for you to have a comprehensive understanding of the collaboration tools available and effectively develop the role of the community manager to ensure engagement.

What You Will Learn

This hands on course will enable you to:

  • Understand the implications that social KM has on your organisation
  • Examine collaboration tools – blogs, wikis and forums to determine effective collaboration platforms for your own community of practise
  • Drive the role of the community manager to gain and sustain user adoption
  • Develop a strategy to create and manage your own community platform

Meet your Instructor - RoovenPakkiri

A veteran of the era, RoovenPakkiri is a digital evangelist who focuses on the way technology changes organisational communication and collaboration.

He is an author and regular speaker on the subject of Social Business and how it is transforming the corporate rule book. Rooven is also the co - founder of a regular thought leadership event in London where independent thinkers discuss issues of user adoption and cultural transformation.


As an independent consultant, Rooven is responsible for developing client specific adoption strategies and immersion programs. As part of this process Rooven employs a number of techniques from scenario modelling, content seeding, champion identification and community development.

Social KM Course Agenda

Day One:

  • What is Social KM – Why it is completely different to Social Networks like LinkedIn or Facebook. Where is it working (selected case studies). How can it play out for my organisation
  • 10 steps to Adoption - Getting and sustaining user adoption is the biggest challenge for Social KM initiatives. We will start with 10 basic steps or best practise on this session. But over the course we will go much deeper in terms of creating a be-spoke adoption strategy for your specific company and its culture. No two organisations are ever the same and accordingly no two adoption strategies can ever be exactly the same if they are to truly work.
  • Getting started - hands on creating a profile, tagging, networking, joining a community. In this session we will log-on to our demo platform using fictitious characters to begin with to allow us to explore the basic building blocks of collaboration culture in a relaxed, informal space. A series of exercises will be arranged to allow the student to go at their own speed.

Day Two:

  • Community Management and the role of a community manager
  • Delivery Community & Platform Management / Structure –the creation of a dedicated, closed community for the Delivery Team (DT) is essential to ensure project success. This is a place where the team can plan and revise their strategy for the roll out of the collaboration platform. It is what we like to call 'using Social to deliver Social'.
  • Creating a community - blueprint methodology and build. Hands on session with a variety of options to help you create your first community.
  • Maintaining a community – vision, roadmap, strategy, succession, and metrics.
  • External communities - collaborating with your business partners, suppliers and even customers is a growing trend that is addressed in this session. Also external communities can cater for graduates, work experience people, and general on-boarding.
  • Analytics and metrics – setting targets and measuring them e.g. average number of visits per week or number of new subjects per month.
  • Collaborative Decision Making (or decision sourcing) - how to leverage the collective company knowledge that people have, to assist management with their decision making
  • Outside - in data–sharing relevant information from social media, big data, and external sites with your communities.
  • Future of work - new models like Gamification
  • Optional - vendor marketplace presentation

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