This workshop is aimed at organisations who wish to explore incorporating social media strategic components to complement their existing marketing plans and to define their interactive marketing strategy.
Training Course Background:
Social media is not a fad. This is not something that will pass you or your company by. Social media has far reaching effects that will permeate into every business, reaching all job roles. It is worldwide and pervasive. The new way of communicating will not go away. So what are you doing about it? We will discuss strategic practices from leading companies, review what other company leaders in B2B and B2C are doing today to integrate community marketing and social media to engage, share and drive conversations with customers and partners online. You will gain insights on how to leverage community, engagement, marketing and using social components to drive your marketing efforts to capture mindshare and increase customer satisfaction. We will start to define your outline implementation plan to include advocates and community influencers and consider cross team roles and responsibilities to execute your strategy.
The workshop will cover:
How to use social networking as a business enabler to generate business impact
Defining your social community strategy and engagement framework
Security and privacy,
Policies and guidelines
Social commerce and Social CRM Issues, reputation management and crisis management
Tools and strategies to amplify your brand
Benefits of attending
This workshop will help you achieve your goals using social media and Web 2.0 to find and engage with customers, identify your influencers and gain advocates for your brand. You learn how to improve satisfaction and perception about your brand and create a vibrant community using Social Media to amplify your message and improve the quality of your connection to your customers.
Eileen Brown is CEO of Amastra and specialises in offline and online social media consultancy. After spending 10 years in the Merchant Navy as Shell Tankers first female Deck Officer, Eileen managed a fleet of ships in a container shipping company, IT support, then training and management at a training provider in London, technical consultancy, at HP and Manager of the IT Pro Evangelist team at Microsoft.
Eileen helps you achieve your goals using social media and Web 2.0 to find and engage with customers, identify your influencers and gain advocates for your brand. She works with you to improve satisfaction and perception about your brand and create a vibrant community using Social Media to amplify your message and improve the quality of your connection to your customers.
She is an accomplished and well-known international speaker on Social Media, Online Branding, Web 2.0 and Unified Communications and is a key advocate for the advancement of Women in Technology. She explores the art of the possible, looking at how technology is changing the world we live in, simplifying work and making staff more productive. She is the author of 'Working The Crowd: Social Media Marketing for Business' which is published by the BCS.
Eileen is a member of the IoD, the BCS, and a fellow of the RSA. She is part of the BCS Strategic panel for Women in IT, sits on the BCS Committee for the Essex region and is the Chair of Intellect Women in Technology Committee.
Discounts available for multiple bookings.
Past Delegate Comments
“Excellent speaker, very knowledgeable and engaging”, (Metropolitan Police).
“Very informative with a lot of engagements”, (PHS Datashred).
“Enjoyable, interactive and you could use the suggestions in real life”, (Thomas Telford).
“Eileen’s experience and real- life examples were of tremendous value. Great opportunity to talk one on one, ask questions and relate the issues to my own industry”, (Global Radio).
Fees in £
to include a signed copy of Eileen’s book, 'Working The Crowd: Social Media Marketing for Business', refreshments and lunch. - £400.00 + VAT