To transform your sales performance you first need to understand where your product is on the maturity curve from your potential customers’ perspective. If your product is disruptive or innovative it probably requires a Value Created sales approach to mirror the customer’s buying culture. But what does this mean in terms of your company’s operational culture, because the entire organisation needs to be aligned to that culture?
Mr Robert Buttrick Project Director BT Global Services
Mr Geoff Vincent Principal Consultant CITI
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