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last update : 20/10/2017

Product Owner: Enterprise Skills Workshop



For a combined price of any one of the conferences Agile ExpoTest Expo or DevOps Expo and the workshop, please contact

This one day workshop teaches participants how to maximize the effectiveness of business working with IT to fulfill the agile promise of early and frequent delivery of value to your customers and other stakeholders. The Disciplined Agile (DA) framework extends the Product Owner role as described in Scrum to focus on other factors critical to the success of sophisticated and large agile projects. This workshop helps Product Owners understand the breadth of their responsibilities and how to work with delivery team and other stakeholders in order to deliver successful product using the DA framework.


  • This non-technical workshop is suitable for anyone wishing to represent the business on agile projects in the role of Product Owner or other stakeholder.



  • What does it mean to be a Product Owner?
    • Why Product Owners?
    • The responsibilities of a Product Owner
      • What Product Owners are not responsible for (and why)
      • Strategic and tactical responsibilities
    • The Product Owner mindset
    • Who do Product Owners need to work with?
    • The workflow of product ownership
    • Organizing your time inside and outside of the delivery team
  • Product Owner skills
    • Creating a product vision
      • Initial requirements envisioning
      • Release planning
      • Product roadmapping
    • Writing epics and stories
    • Negotiating priorities with stakeholders
    • Embracing scope change
    • Look-ahead modelling: Grooming the work to be done
    • Demonstrating your solution
    • Technical debt: Why you must care
    • Budgeting, initial estimating, and working with team estimates
    • Understanding the current state via agile and lean metrics
  • Product ownership in the enterprise
    • Working in a large program
    • Product owner teams
    • Chief Product Owners (CPOs)
    • Outsourced teams
    • Geographically distributed stakeholders
    • Geographically distributed delivery teams
    • Working in a complex domain
    • Coordinating functional dependencies with other teams
    • Working with Product Management

Workshop Logistics

  • Length: One day – 7 hours of classroom time plus breaks
  • Approach – For each major topic in the agenda there will be instruction followed by hands-on group work. The workshop has an emphasis on learning through discussion and experiential exercises.

20% discount on the total price when booked together with either of the three co-located conferences: Agile ExpoTest Expo and DevOps Expo.
Four for three offer applies with this discount.

Mark Lines

Mark Lines is an Enterprise Agile Coach for Scott Ambler + Associates.  He is co-creator of the Disciplined Agile delivery (DAD) framework and co-author with Scott Ambler of several books on the framework.  Mark is a frequent speaker at agile conferences around the world and blogs about Disciplined Agile at  He is also President and Founding Member of the Disciplined Agile Consortium (DAC), the certification body for Disciplined Agile.  He can be reached at mark [at] and tweets @mark_lines.

An agile enterprise increases value through effective execution and delivery in a timely and reactive manner. Such organizations do this by streamlining the flow of information, ideas, decision making, and work throughout the overall business process all the while improving the quality of the process and business outcomes. This talk describes, step-by-step, how to evolve from today’s vision of agile software development to a truly disciplined agile enterprise. It briefly examines the state of mainstream agile software development and argues for the need for a more disciplined approach to agile delivery that provides a solid foundation from which to scale. It then explores what it means to scale disciplined agile strategies tactically at the project/product level and strategically across your IT organization as a whole. Your disciplined agile IT strategy, along with a lean business strategy, are key enablers of a full-fledged disciplined agile enterprise.

Along the way Mark will describe his experience with organizations around the world that have successfully adopted agile and lean for their teams while at the same time transforming their culture across the organization to streamline these agile initiatives.

Disciplined Agile Consortium

Disciplined Agile Consortium (DAC) is the governing body for certification in the Disciplined Agile (DA) 2.0 process decision framework.  We offer training and certification services to those requesting to become certified instructors, coaches and partners. DAC supports the evolution of DA, a pragmatic and realistic process decision framework for delivering sophisticated agile solutions for enterprise-class organizations.  It fills in the gaps left by mainstream methods by providing context-sensitive guidance. DA 2.0 shows how the various activities such as solution delivery, operations, enterprise architecture, portfolio management, and many others work together.


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